Jamar Goodman, always dreamed of working for a nationally televised sports show. Even with his array of experience he never received an offer. He suddenly realized he could no longer wait for his dreams, but he needed to go out and get them.
It was a challenge creating a sports related brand built on something more than winning, something much more rewarding than victory. After hours of probing we asked ourselves, what makes victory worth it? What makes victory that much more than a mundane task? We realized the task was to build a sports related brand founded on the principles of perseverance and patience.
The rest is history.